In 2020, the business model of Amazon cross-border e-commerce without inventory officially entered a widespread popularization phase. This model, characterized by its low entry barriers, minimal capital requirements, and flexible operational methods, has rapidly attracted a large number of entrepreneurs and small business owners. By leveraging Amazon's global platform, sellers do not need to stock inventory themselves; instead, they directly source products from domestic suppliers upon receiving orders and ship them to overseas warehouses or directly to international customers. This significantly reduces inventory risks and capital pressure.

During this peak period, many early entrants successfully achieved monthly revenues exceeding 100,000 RMB by accurately selecting products, optimizing listings, and implementing effective operational strategies. The key to success lies in market insight, supply chain management, and continuous learning and adaptation to platform rules and market changes.

However, this path is not without its challenges. Intense competition, evolving platform policies, logistics, and after-sales service all test the capabilities of sellers. Therefore, for those looking to enter this field, thorough market research, careful planning, and a willingness to embrace continuous learning and adjustment are essential. While the 'gold rush' period offers opportunities, sustainable success requires more than just luck—it demands diligent effort and strategic thinking.